Lars Finanger, a Houston Texan, by way of Sweden and Saudi Arabia, has worn nearly every hat in the endurance world, from writer to race director. What Lars is most known for today is for being a trailblazer in bringing a brand new sport to North America; SwimRun. Lars is the creator of the first SwimRun races in the US and has started an explosive trend.

Bryan and Lars openly discuss the fear behind taking a massive leap of faith into the unknown of entrepreneurship, the pride that comes with being behind a revolution, and passing on lessons in sport to your kids. Lars brings a playfulness with him always and this episode highlights the happiness and charm that is so infectious.



Lars on Instagram

Valhalla Sports Group


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